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How Can Professional Photography Benefit Your Business

These days we all carry smart phones with great cameras in our pockets, but are they good enough to get your message across to new customers ? It is becoming really important that your business profile makes you stand out from the crowd. At Dave Dodge Photography, we understand the importance of using professional photography in your print and digital marketing, especially your website and social media presence. 


In 2019 your online presence is your shop window. Whatever your industry, you need to maximise you attraction and engagement of existing and potential new customers. In the digital age you have a very short amount of time to grab the attention of your audience. When your customers are scrolling through their various feeds, it is really important that you give them a reason to stop and view your posts. So we have detailed below some reasons of how your business can benefit from professional photography. 

Standing Our from Your Competition

When it comes to marketing online, you need to ensure that you and your business look the best you can possibly be. Mobile phone photos are perfectly fine, but really only for your personal profile. If you want to sell your products online, the best way to do so is by using detailed images. If you offer a service, it is much better to have a genuine photograph of your business and your staff that tells your individual story. A generic stock image that your competitors could be using makes you blend in with everyone else. Your customers want to get to know who they are buying from and stock images give people a false impression of your business.

Visibility

We’re guessing that your business has a website, so you may have heard of SEO. Whilst search engine optimization can sound a bit of a daunting ordeal for some, it just means the practice of strategically changing elements of your website to make sure you can be found when people search Google for you or your industry. Photos are a key element of SEO and are a great tool to help you get seen in search results, which in turn will drive more traffic to your website. When you’ve gone through so much effort to make your website and SEO great, don’t let it all go to waste with poor quality images. A visually appealing image will be the thing that makes people click onto your website.


More Affordable Than You May Think

Professionally produced images are very versatile. Photographs can be used in a variety of ways, not just for your website. You can build your brand across all social media platforms such as Facebook, Twitter, Instagram, Pinterest and even LinkedIn profiles. The are other promotional printed materials and marketing that can keep your brand consistent with your online presence. Photographic services are not as expensive as you may assume and if you can maximise the uses from the images, you are saving money in the long term.

Knowledge

Having a good relationship with a professional photographer makes life a lot easier for you and your business. They are very used to being flexible and working around your busy schedules and deadlines. Before any shoot, have a chat with your photographer about what you would like to get out of it, the style of photographs and the aim of the shoot. Let them know what you’d like shooting and how you’ll be using them afterwards. Rest assured that everything else will be taken care of. 

Not sure about professional photography and whether is will help your business ? Think of it this way. If you’re looking to book a hotel for your next business trip or meal out with a client; are you more likely to go with the one that looks appealing or would you happily take the chance on the one with the ‘ok’ pictures taken on a phone ?

Why not get in touch with Dave Dodge Photography to have a chat about how your business could benefit from professional images.

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